
One Drake Road Studio is a hands-on business development, operations and design agency specifically for B&Bs, guest houses and holiday accommodation.
Voted in the top 3 B&B and Guest Houses in the UK 2026 by Visit Britain and Gold at the recent Devon Tourism Awards.


What we do
I help owners unlock the full potential of their property, increase room rates and build a brand guests genuinely connect with. My advice, support and mentorship is built on my extensive career in hospitality and retail senior leadership and my own award-winning B&B and holiday accommodation business shaped in real-time with real guests, feedback and results.
Why it works
Together with my husband we have grown One Drake Road from a single property into a collection of award-winning stays, recognised at a national level. Every decision we make is rooted in guest experience, design detail and commercial return. We don’t follow trends. We create spaces and experiences people remember and are happy to pay more for.
Learn more about my experience by clicking here. Visit One Drake Road here.
Focus areas
Room rate growth
I review your pricing strategy, positioning and perceived value to confidently move your rates upwards without losing occupancy.
Brand and social presence
I refine your tone of voice, visual identity and social media to create a consistent, desirable brand that attracts the right guests.
Website and digital journey
I assess your website and booking flow to improve conversion, simplify the experience and reduce drop-off.
Digital diary and operations
Together we streamline your booking systems, guest communication and day-to-day management so your business runs smoothly and professionally.
Interior design and standards
I guide you through styling, layout and finishing touches that elevate your rooms and create that ‘wow’ moment guests share and return for.
The guest experience
From arrival to departure, I help you refine every touchpoint so guests feel cared for, relaxed and already planning their next stay.
How I work
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One-to-one consultancy sessions
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Full property reviews
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On-site visits and styling guidance
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Ongoing mentoring and support
Who it’s for
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Independent B&B, guest house and holiday accommodation owners
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New hosts wanting to get it right from day one
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Established properties ready to step up their offer and pricing
The result
A stronger brand, better guest experience, higher room rates and a business you feel proud of.
WHAT IS AVAILABLE + PRICING
BUSINESS DEVELOPMENT + operational SUPPORT
The Starting Point | Clarity Session | £250 | 90 minutes | Online
A focused, no-fluff session to get under the skin of your business.
Includes:
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Pre-call review of your property, website and social channels
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90-minute one-to-one consultation
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Honest feedback on pricing, positioning and guest experience
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5–10 priority actions to implement immediately
Perfect for: Owners who feel stuck, underpriced or unsure where to start.
The Reset | Full Property Review | £895 | Site visit | Delivered within 7 days
A deep dive into your entire offer with clear, practical recommendations.
Includes:
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Full audit of your rooms, interiors and styling
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Website and booking journey review
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Social media and brand tone assessment
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Pricing and positioning analysis
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Written report with prioritised actions and examples
Perfect for: Owners ready to elevate their offer and confidently increase room rates.
The Transformation | On-Site, Overnight Experience Day | £1,500
This is where things really shift.
Includes:
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In-person walk-through of your entire property
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Real-time styling, layout and design guidance
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Room-by-room improvement plan
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Guest journey mapping from arrival to departure
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Live coaching on pricing, upselling and positioning
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Follow-up summary with clear next steps
Perfect for: Owners who want hands-on support and immediate impact.
The Partnership | Ongoing Mentoring | £395 per month | Minimum 3 months
Consistent support to keep momentum and deliver results.
Includes:
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Monthly 60-minute strategy call
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Ongoing WhatsApp/email support
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Review of pricing, occupancy and performance
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Social media and content guidance
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Accountability to keep things moving
Perfect for: Owners who want a trusted sounding board and long-term growth.
The Signature Package | Full Business Transformation | From £3,500
A complete end-to-end repositioning of your property.
Includes:
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Full Property Review
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On-Site Experience Day
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3 months ongoing mentoring
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Support with brand, interiors, pricing and guest experience
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Guidance through implementation
Perfect for: Owners serious about creating a standout, high-value destination.
Interior Design
We create spaces guests remember, photograph and happily pay more for.
Half Day Styling Session | £650 | Up to 4 hours
A focused session to unlock one space and bring it to life.
Includes:
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In-person consultation (or virtual if preferred)
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Styling and layout guidance for one room or key area
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Colour palette direction and material suggestions
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Advice on furniture placement, lighting and finishing touches
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Immediate, practical changes you can implement straight away
Perfect for: Refreshing a tired room, improving first impressions or preparing for photography.
Full Day Design Session | £1,150 | Up to 8 hours
A deeper, more hands-on approach with real transformation.
Includes:
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Full day on-site working through one or multiple rooms
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Layout optimisation and spatial planning
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Styling, layering and detail refinement
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Guidance on sourcing furniture, fabrics and accessories
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Creating a cohesive look that aligns with your brand and guest expectations
Perfect for: Owners ready to elevate their interiors and create that ‘wow’ factor that justifies higher room rates.
Per Room Design Package | £495 per room
A structured design plan you can implement at your own pace.
Includes:
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Design concept and direction
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Colour palette and finishes
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Furniture and styling recommendations
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Lighting and layout suggestions
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Guidance on creating a cohesive guest experience within the space
Perfect for: Phased upgrades across multiple rooms or properties.
Photography Styling + Direction
Great photos don’t happen by chance. They are styled, shaped and carefully directed.
Pre-Shoot Styling Session | £295 | Up to 3 hours
The finishing touch before the camera arrives.
We prepare your space so every image captures the atmosphere, detail and quality your guests will experience.
Includes:
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On-site or virtual pre-shoot styling
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Room-by-room reset and refinement
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Styling of beds, surfaces, lighting and key focal points
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Decluttering and repositioning for clean, editorial shots
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Guidance on what to include and what to remove
Perfect for: Owners preparing for new photography who want their rooms to look their absolute best.
Creative Direction – Shoot Day | £895 | Full day on-site
We stay with you throughout the shoot to make sure every shot works.
Includes:
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Full shoot day attendance
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Hands-on styling between every shot
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Direction on angles, composition and storytelling
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Ensuring consistency across all rooms and spaces
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Creating a strong visual narrative aligned to your brand
Perfect for: Website relaunches, new property launches or full brand refreshes.
Graphic Design + Brand development
We create design that reflects the quality of your space and helps you sell it. Everything is tailored. No templates. No generic hospitality look and feel. Just considered, consistent design that builds a brand guests recognise and trust.
Project-Based Design | Priced per project
Every brief is different, so we scope each project based on what you need. Clear pricing is agreed upfront.
Typical projects include:
Brochures & Print Collateral | From £350
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Property brochures
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Guest welcome packs
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In-room information and menus
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Local area guides
Flyers & Promotional Materials | From £195
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Opening announcements
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Seasonal offers
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Local partnerships and events
Digital & Social Assets | From £150
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Social media templates and post design
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Campaign visuals
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Email headers and digital promotions
Brand Guidelines | From £750
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Tone of voice direction
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Colour palette and typography
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Image style and visual identity
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Clear rules to keep everything consistent
What you can expect
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Design that aligns with your interiors and guest experience
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A consistent look across print and digital
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Clear, confident messaging that reflects your brand
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Files ready to use, print or upload immediately
How we work
We keep it simple and collaborative.
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Initial briefing call
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Concept direction shared
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Refinement and final delivery
Accommodation set-up
We take your property from idea to fully realised, guest-ready stay.
This is a complete end-to-end service designed to create a beautiful, bookable, and commercially strong accommodation business.
We don’t just create spaces. We create stays people choose, remember and return to.
What’s included:
Business Creation & Positioning
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Defining your concept, target guest and positioning
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Pricing strategy and room rate guidance
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Setting the tone for your brand and guest experience
Interior Design & Sourcing
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Full design direction for up to 3 bedrooms and key living spaces
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Colour palettes, materials and finishes
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Furniture, lighting and accessory sourcing guidance
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Creating a cohesive, high-end look that guests will pay for
Dressing & Styling
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Hands-on styling guidance to bring each space to life
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Layering, detail and finishing touches
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Creating that ‘ready for camera’ standard throughout
Collateral & Brand Creation
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Guest welcome materials and in-room information
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Print and digital assets aligned to your brand
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Consistent visual identity across all touchpoints
Verbiage & Copywriting
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Website and listing descriptions
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Room descriptions and storytelling
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Tone of voice that reflects your space and attracts the right guests
Photography Styling & Direction
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Pre-shoot styling support
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Creative direction for your photoshoot
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Shot list planning to ensure a complete, high-quality image library
How we work
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Initial consultation and concept direction
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Design and business framework creation
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Ongoing guidance through implementation
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Final styling and shoot preparation
Everything is practical, considered and built to deliver results.
Perfect for
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New holiday let owners starting from scratch
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Existing properties needing a full reposition
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Owners who want to get it right first time
The outcome
A fully realised, beautifully designed holiday accommodation business that stands out, photographs brilliantly, and commands strong room rates from day one.
From £4,500 | (Up to 3 bedrooms | One-off project fee)
0n-going Property Management
We step in to support the day-to-day running of your property, keeping everything organised, consistent and guest-ready at all times. This is about giving you confidence that the details are being handled properly, even when you’re not there.
What’s included:
Diary & Booking Management
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Managing availability across platforms via a recommended channel manager.
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Handling enquiries and guest communication
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Keeping your calendar organised and optimised
Hosting Support
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Guest messaging from booking to departure
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Pre-arrival information and check-in coordination
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Ensuring a smooth, professional guest journey
Housekeeping Coordination
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Liaising with cleaners and managing schedules
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Maintaining consistency in room standards
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Flagging any issues or maintenance needs
Day-to-Day Operations
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Oversight of the running of the property
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Problem-solving as things arise
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Ensuring everything runs calmly and efficiently
Optional Add-Ons
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Pricing and revenue optimisation
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Social media and content support
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Interior styling updates
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Photography and seasonal refreshes
Perfect for
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Owners who are remote or time-poor
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Hosts who want support without hiring full-time staff
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Properties that need more consistency and structure
£350 – £500 per month | For one property, up to three bedrooms
Get in touch
Iain +44 (0)7834 677350
white-duncan@outlook.com
